Louis Philippe: The Growth of a Super Brand in India

            
  
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Case Details:

Case Code : MKTG283
Case Length :11 Pages
Period : 2006-2011
Pub Date : 2011
Teaching Note : Not Available
Organization :Madura Fashion and Lifestyle
Industry : Apparel; Retail
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts Contd...

LP

Louis Philippe launched a range of semi-formal clothing for young consumers called 'LP' in November 2007. The LP line of apparel had a range of shirts, trousers, T-shirts, suits, and jackets. The new LP range of apparel was designed by a group of designers from Bangalore and New York at a design laboratory called ThincTank New York...

Looking Ahead

Continuing its growth momentum, sales of the Louis Philippe brand were expected to reach Rs. 8.50 billion by the fiscal year 2011- 2012.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Analysts said the new sub-brands which were launched as a result of the brand getting extended both to new segments as well as to other product classes like footwear would contribute to much of the projected future growth. Despite the phenomenal growth in the sales, the Louis Philippe brand had been facing some problems. The raw material costs associated with apparel making had increased due to the high rates of inflation which the Indian economy had been facing for some years before 2011...

Exhibits

Exhibit I: Logos of Louis Philippe, Luxure, and LP
Exhibit II: Revenues from Garments Division of Aditya Birla Nuvo (In Indian Rs. millions)
Exhibit III: Louis Philippe's Advertisement Targeting the Marriage Market
Exhibit IV: Competing Brands to Louis Philippe

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